Every videographer I've met has had the same 11 p.m. moment: proposal open, cursor blinking in the price field, no idea whether the number is embarrassingly low or about to scare the client off. Quote a corporate shoot at $400 and you might leave $600 on the table. Quote $1,500 and you might never hear back. Running a studio in Dallas, I've been on both sides of that email — hiring freelancers and being one — so here's the guide I wish someone had handed me. Pricing feels hard because you're not selling one thing. You're selling shoot time, edit time, gear you're still paying off, insurance nobody sees, and years of taste. Most underpriced videographers aren't bad at negotiating — they're only charging for the first item on that list. So let's fix the math first, then the mindset.